Three new communication specialists join Ignitis Group's communication team

Ignitis Group, a renewables-focused integrated utility, has strengthened its communications and marketing team. The changes have been implemented in view of the geographical expansion, the complexity of the activities and the need to ensure effective communication in all the main areas of the Group's activities. Following these upgrades, three well-known communication specialists, Rima Aukštuolytė, Valdas Lopeta and Marius Zelenius, have joined the team.

“Energy is one of the most critical sectors for the country, and our goal is to discuss it straightforwardly and understandably. We constantly seek more effective communication methods, considering the Group's international expansion, the specifics of different business areas, brand integrity, and communication quality. I am delighted that we have brought together a team of communication professionals at Ignitis Group who will actively work toward these objectives,” says Ieva Vozbutaitė-Beliauskė, Head of Group Communications.

To manage the communication of Ignitis Group's core activities more effectively, the function of communication partners is further strengthened. Their aim is to act as experts in their respective countries or business areas, ensuring fast, consistent, and active communication in their respective fields. Communication partners work with corporate communication, marketing, and internal communication teams to develop strategic narratives and content for both internal and external communication. 

In the renewed structure, V. Lopeta will take the position of Communication Partner at Ignitis Group. With more than 20 years of experience in various financial, commercial, and other areas, he will also be responsible for coordinating the activities of the entire team of communication partners. For the last couple of years, V. Lopeta has been the Head of Communications and Sustainability at Swedbank Lithuania. 

R. Aukštuolytė, who has also newly joined the company, has become a communications partner at Ignitis Gamyba. Aukštuolytė, who has 15 years of experience in the field of communication, started her professional career at Verslo žinios, worked as a spokesperson for Maxima LT, and for the last two years she has been the Communication Project Manager at the Communications Regulatory Authority. Since January this year, she is the Chairperson of the Lithuanian Communication Association. 

Laura Beganskienė, who was previously Public Relations Manager at Ignitis, has become Ignitis' Communications Partner. The positions of Communications Partner at ESO and Ignitis Renewables were already in place previously, held by Rasa Juodkienė and Paulius Kalmantas respectively. In Latvia, Zane Poča is the Communications Partner, while the recruitment process for Communications Partners in Poland and Estonia continues and is expected to be completed shortly.

In addition to the communication partners, the centralized competence centres for individual functions are still in place, serving all Ignitis Group companies. Saida Sarachanova continues to head the Baltic marketing communications and Mikas Vaitiekaitis the internal communications unit.  

Starting January 20, Marius Zelenius will join the organization to lead the Ignitis Group's Corporate Communications team. He will be responsible for ensuring accountability within the publicly listed group of companies, managing communication risks, overseeing targeted group support and humanitarian aid, ensuring transparency, implementing social responsibility projects, and managing international communication with investors. With over 17 years of experience in communications, Marius has spent the past 6 years as the Head of Communications for Lithuanian Airports.